Directory sites were important in the early decade because grouping businesses by category simplified user searches and allowed customers to easily find neighbourhood service providers. However, since Google launched their local business listing service, directory sites’ reputation has suffered.
People nowadays are less interested in directory sites because they want to search for local businesses not only for their address and phone number, but also for reviews. Google accepts all reviews, positive or negative, so anyone can leave a review for business. Reviews, in my opinion, are essential for any business because they allow owners to understand how their customers perceive their service.
Without knowing anything about customer feedback, how can you improve customer service? This is why reviews are critical for any business.
When you have a lot of competition, there is a chance that your competitor will leave a negative review about your business, which will definitely have an impact on the business, but people aren’t concerned about the negative review because they want the business owner’s response to that review. If the review is fake, you must prove it. You should not be harsh when responding to any reviews because people dislike harsh comments from business owners, so be polite when responding.
As a result, it is best practice to respond to each and every comment for user review. You must have claimed your business and provide the original business address for Google to send you the secret number via postal mail. When you enter that code into your Google Business profile, your profile will be claimed, and you will be able to add a comment.
I noticed that a few educational institutes have yet to claim their business. The problem is that changing your business phone or address increases your chances of losing business because if customers do not update your business address or phone, the old address will remain until someone notices, so it is best practice to claim your profile and be visible. Also you can response for customers reviews.
Now I’ve arrived at another important thing, which is website creation. Customers can contact you if you provide a phone number, but do you think you can tell them all about your expertise in one phone call? Even if you have positive customer feedback, if you do not include your pricing, you will lose business. People want to compare prices and try new things. All of these can only be added to the website. If you run a simple website for less than Rs.500, you have a better chance of expressing your business details to potential customers and generating quality leads. For business people, we offer a business website with a.IN domain for Rs.500. If you want to set up for one please contact to [email protected]
I’ve written detailed articles about how we offer Rs.500 websites to business owners. Here’s the link to the article.